Friso, a leading brand in infant nutrition, is stepping into the future of family engagement with the launch of its upgraded AI Audio Book 3.0, developed in collaboration with Xiaodu, China’s top smart device brand, and backed by Publicis Media China. As dual-income households rise in China, many families are struggling to find quality time together amidst a fast-paced lifestyle. In response, Friso has taken its AI-generated content (AIGC) technology and transformed it into a tool that helps parents and children connect, learn, and co-create fun, meaningful family moments.
The AI Audio Book 3.0 builds upon the success of previous versions, retaining key features like “Child Integration” and “Parental Voice Narration”. These allow children to become a part of the story and enable parents to add a personal touch by narrating in their own voices, creating an intimate and emotional storytelling experience.
This latest version introduces new, innovative features designed to enhance interactivity and engagement. AI-powered image recognition allows children to tap characters in the storybook, triggering animations that bring the story to life. Along with this, children are encouraged to color and draw along with the narrative, making them active participants rather than passive listeners. This transformation of traditional storytelling into a shared, co-created experience nurtures creativity, self-expression, and deeper emotional connections between parents and children.
Friso is shifting its role from being just a product provider to becoming a true co-creator of family experiences, using technology to build lasting memories. The brand’s move into this new space reflects its commitment to evolving alongside modern parenting challenges.
Jade Xue, CMO of Friso China, shares, “With the help of AI, Friso is no longer just providing products—we are co-creating family moments. Our latest AI Audio Book 3.0 is a testament to how we are integrating our vision and family values through product innovation.”
Publicis Media China has played an important role in helping Friso navigate this transformation. Vivian Zhu, COO of Publicis Media China, states, “Through our partnership with Friso, we are creating products that not only address parenting challenges but also foster deep emotional connections between parents and children. This is just the beginning of a new era of family engagement.”
Now available through Xiaodu devices, Baidu’s leading AI-powered platform, Friso’s AI Audio Book 3.0 is an innovative leap forward in how technology can be used to enrich family moments. As China’s maternal and infant care industry embraces AI-driven solutions, Friso is leading the way in helping parents create meaningful, joyful experiences with their children.
Credits:
Client: Friso China
Chief Marketing Officer: Jade Xue
Agency: Publicis Media China
Chief Operating Officer: Vivian Zhu
AI partner: Xiaodu
