Gidget Foundation Urges: “We Need To Look After Newborn Parents”

Welcome to the Gidget Foundation website, where we shed light on the often unseen struggles of new parents through our powerful campaign, “We Need To Look After Newborn Parents.” Developed by Ogilvy Network ANZ, this poignant initiative captures the raw reality of early parenthood, emphasizing the crucial need for support and understanding during this transformative time.

As a not-for-profit organization, Gidget Foundation Australia is dedicated to providing emotional support and mental health care to expectant and new parents. Our latest campaign, live this week, serves as a reminder to the broader community that newborn parents deserve as much care and attention as their babies. With the endline “Gidget Foundation is here for you,” we position ourselves as a beacon of support, offering a safe space for parents to seek guidance and assistance.

This multi-media campaign, spanning audio, digital, and film platforms, aims to raise awareness and destigmatize the challenges faced by new parents. Created in collaboration with ad agencies Hogarth Worldwide, Ogilvy, and WPP AUNZ, it serves as a testament to our commitment to the health and well-being of families across Australia.

Join in their mission to provide tender care and support to newborn parents as they navigate the joys and complexities of early parenthood. Together, we can build a community that prioritizes mental health and emotional well-being for all. Gidget Foundation: here for you, every step of the way.

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