Havas Japan has announced the launch of Havas Red Japan, a significant expansion of its service offerings that integrates earned, social, experiential, and content capabilities under a unified media model. Masashi Kitaichi has been appointed as the Managing Director to lead this new venture, bringing a wealth of experience in delivering integrated solutions across social media, experiential, and public relations to clients at local, regional, and global levels.
This strategic move follows the successful introduction of Havas Red in India last November, achieved through the acquisition of PR Pundit, now known as PR Pundit Havas Red. The expansion into Japan underscores Havas Red’s commitment to extending its global reach and delivering enhanced PR capabilities across diverse markets.
Havas Red, the global PR agency micronetwork of the Havas Group, now operates in 19 markets worldwide. The network, which was named Campaign’s Global PR Agency of the Year in 2023, counts an impressive roster of clients, including Toyota, Jaguar Land Rover, Pernod Ricard, adidas, Domino’s, Far East Hospitality, Sun Life, and IKEA, among others.
James Wright, Global CEO of Havas Red and Global Chairman of the Havas PR Network, commented, “The launch in India was a thrilling milestone for us, and we are now eager to expand our footprint into Japan. Our colleagues there are already making waves with groundbreaking work and iconic clients. As part of the Havas Red group, the Japan team will have access to innovative insights and strategies that will enhance our ability to deliver compelling campaigns and impactful initiatives.”
Havas Red’s global specializations will now be available to Japanese clients, including:
– Industry by Havas Red: Comprehensive strategic communications service for B2B clients.
– Peaks: Award-winning multichannel executive branding support.
– SWAY by Havas Red: End-to-end influencer marketing service.
– Red Impact: Expertise in ESG and sustainability.
– Health by Havas Red: Specialized focus on health and wellness.
– Red Connect: B2B content marketing practice.
Rana Barua, Group CEO of Havas India, Southeast and North Asia, emphasized, “Japan is a crucial market for Havas, and enhancing our capabilities there is vital to our One Asia strategy. By broadening our reach and engaging with one of the world’s most dynamic audiences, we reaffirm our commitment to creating meaningful connections and delivering impactful narratives.”
Darrell Nelson, CEO of Havas Japan, added, “Havas Japan has experienced substantial growth over the past three years. With the launch of Havas Red Japan and Masashi Kitaichi at the helm, we are not only expanding our service offerings but also better positioning ourselves to meet the unique demands of the Japanese market. This strategic development enables us to provide more integrated and impactful solutions, aligning with global standards and enhancing our role as a key partner in client success.”