HERO, an award-winning independent agency, has appointed Paul Binikos as the new Head of Client Services for its Sydney office. With over 20 years of experience, Paul brings a wealth of expertise from his leadership roles at renowned agencies like TBWA, DDB, and Mirium. Throughout his career, he has worked with top global brands such as McDonald’s, Unilever, BMW, Kellogg’s, and MTN.
Paul is inspired by HERO’s philosophy of turning brands into “heroes” by integrating creativity and data across all channels. He is passionate about creating innovative and impactful communications and believes that strong client relationships are key to making brands stand out.
“I’m excited to be a part of HERO, a team with a clear mission to transform brands through the power of creativity and strong partnerships,” said Paul. “HERO has an impressive roster of clients and a track record of producing award-winning work, and I’m thrilled to contribute to this success.”
Ben Lilley, HERO’s Creative Chairman and Founder, expressed his enthusiasm for Paul’s appointment, highlighting his deep brand experience and strategic insight. “Paul has a rare mix of skills that are essential for driving creative success, and we’re confident he will bring a fresh perspective to our work and clients,” said Ben.
This appointment comes after several key changes at HERO, including the promotion of Shane Geffen to National Executive Creative Director and the addition of Lu Vardy as Executive Planning Director. With these changes and new business wins, HERO continues to strengthen its leadership team and maintain its position as one of Australia’s top creative agencies.
