Initiative Announces Megan Davey’s Promotion to General Manager, Initiative Melbourne
Initiative has proudly announced the promotion of Megan Davey to the newly created role of General Manager at Initiative Melbourne. Reporting directly to Managing Director Sarah James, Davey will play a pivotal role in driving Melbourne’s growth agenda as the agency expands its market presence.
Sarah James expressed enthusiasm about Davey’s promotion, highlighting it as a significant appointment for the agency’s expansion plans. She emphasized Davey’s leadership capabilities and her instrumental role in the success of major clients in Melbourne. James welcomed Davey to the national leadership team, confident in her ability to foster innovation and deliver exceptional client outcomes.
Davey, who joined Initiative in 2016 and has since risen through the ranks, expressed excitement about her new role. She looks forward to leading Initiative Melbourne into its next phase of growth, collaborating closely with Sarah James to ensure the agency continues to deliver outstanding media solutions. Davey also emphasized her commitment to mentoring and developing the agency’s talent, aiming to foster a culture of growth and excellence.
In her expanded role, Davey will oversee agency processes and continue to lead some of Melbourne’s largest client accounts. Her promotion reflects the Initiative’s commitment to nurturing internal talent and empowering leaders to drive forward-thinking strategies in media and client services.
Davey’s appointment is effective immediately, marking a new chapter in her leadership journey at Initiative Melbourne.
