INNOCEAN has announced its role as the partner sponsor for JOOPITER’s debut event in South Korea, showcasing the digital auction platform’s latest exhibition, ‘Nothing But a ‘G’-Thang: The Art & Archive of G-Dragon’. The exhibition, held at the Daelim Museum, features a captivating collection of personal fashion items and artworks from the legendary K-pop star G-Dragon, tracing his profound influence on global pop culture.
JOOPITER, founded by Pharrell Williams in 2022, is a global art content platform and digital auction house that highlights valuable collectibles from leading figures in art, design, culture, entertainment, and beyond. The exhibition will run from September 5 to 7 at the Daelim Museum in Seoul, while online bidding will be available on JOOPITER.com from September 2 to 10.
As the main sponsor, INNOCEAN will play an instrumental role in ensuring the success of both the exhibition and the exclusive launch party. The event is expected to attract a wide array of VIPs from the worlds of fashion, music, and art, including JOOPITER founder Pharrell Williams himself.
John Auerbach, CEO of JOOPITER, expressed his excitement about launching the platform’s first event in South Korea. “We are honored to hold our first event in Korea with G-Dragon, a true icon of our time, with the support of INNOCEAN. As a global company leading in brand value creation, INNOCEAN shares our philosophy of respecting the value of modern collectibles and allowing them to create new cultural value,” Auerbach stated.
William Lee, Global CEO of INNOCEAN, echoed this sentiment, stating: “As a company with creativity at its core, we are proud to support this meaningful event that celebrates the heritage of artists. We look forward to exploring more collaborations in the arts, including fashion, where creativity knows no bounds.”
This collaboration marks a significant moment in the intersection of art, music, and fashion, with INNOCEAN’s involvement expected to elevate the profile of the exhibition and auction, further solidifying JOOPITER’s presence in the global art market.