Instacart launches a poignant 9-week Back-to-School campaign, recognizing the challenges and emotional moments families face as summer draws to a close. The campaign, crafted by Instacart’s Creative Studio, features two touching hero films: “Bunny Ears” and “Pink Razor.”
Bunny Ears tells the story of a mother and her young son, capturing the tender milestone of learning to tie shoelaces amid the hustle of back-to-school preparations.
Pink Razor highlights a father helping his tween daughter navigate the milestone of shaving her legs for the first time, portraying a touching moment of parental support and guidance.
This omnichannel initiative, including a debut appearance during the Olympics, spans various platforms from TV and streaming services to social media and podcasts. It underscores Instacart’s commitment to supporting families nationwide as they transition into the new school year.