iProspect, a global digital-first media agency and part of Dentsu, has promoted Maureen Doris Cheung to the position of Head of SEO. With over 13 years of experience in search engine optimisation, Cheung has been an integral part of iProspect for nearly five years, initially joining as SEO Director before being elevated to Client Partner in May 2021.
In her new role, Cheung will lead the agency’s SEO practice, helping clients navigate a rapidly evolving digital landscape increasingly shaped by artificial intelligence. She will focus on multichannel SEO, integrating AI, Marketplaces, Social Search, and other tools to ensure brands appear organically at every point in the customer journey.
Marcelle Hoyek, iProspect National Managing Director, said:
“Maureen is deeply embedded in the evolving world of SEO and passionate about how it can drive performance for our clients. She is an exceptional leader who fosters a culture of excellence and collaboration. Her appointment reflects our commitment to craft and innovation. We have such a depth of talent within this business, and we are thrilled to be able to promote from within for this critical role.”
Cheung added:
“I’m thrilled to step into this role at such a pivotal moment in search. The future of SEO is multichannel, and I look forward to continuing to build our offering to help clients succeed across all digital touchpoints.”
iProspect’s client roster includes major brands such as Air New Zealand, William Grant & Sons, Ferrero, and Kering. Operating in 93 markets worldwide with over 8,000 media and performance specialists, iProspect continues to strengthen its position as a global leader in digital marketing and end-to-end media solutions.
