The Dubs Agency, renowned for its digital marketing prowess in the financial sector, proudly announces the appointment of Jackie They as the General Manager of its newly established Singapore office. With this strategic move, The Dubs reaffirms its commitment to expanding its footprint in the Asian market.
Bringing a wealth of experience in digital marketing and content solutions, Their impressive career includes roles such as Senior Vice President of Digital Marketing at Citi, Content Solutions Consultant at LinkedIn, and Head of Content at BBDO. Her expertise in crafting innovative campaigns and strategic initiatives for esteemed financial clients like Visa, DBS, and UOB underscores her invaluable contribution to The Dubs’ mission.
Commenting on her appointment, They express enthusiasm for The Dubs’ data-first approach, combining content, targeted media, and performance marketing to offer unparalleled value to the financial sector. She is poised to leverage her background and passion for digital marketing, alongside advancements in AI, to drive growth and deliver exceptional results for clients.
Under They’s leadership, The Dubs Singapore will leverage deep financial expertise, insights, and cutting-edge technology to address the evolving needs of the finance industry. This strategic expansion aligns seamlessly with The Dubs’ global strategy to deepen its integration with financial markets across Asia.
Reporting directly to Josh Frith, the Global Managing Director of The Dubs, Their appointment underscores the agency’s commitment to excellence and innovation in digital marketing. Frith expresses confidence in They’s ability to lead the Singapore office, citing her extensive experience and strategic vision as key assets in enhancing The Dubs’ offerings and strengthening its presence in Asia.
Founded in Australia, The Dubs has established itself as a leader in digital marketing for the financial sector, with offices in Sydney and London. Collaborating with esteemed institutions such as Abrdn, Aviva Investors, and Vanguard, The Dubs continues to redefine excellence in financial services marketing on a global scale.