Jung von Matt Sports and Sparkasse launch horror-themed Fortnite Game

Jung von Matt Sports has joined forces with German bank Sparkasse to create a horror-themed game on Fortnite.

The game, ‘Schwein Gehabt’, which translates in English as ‘having a pig,’ an expression also meaning being lucky, will be launching in Germany. Players must rescue piggy bank Berta from a haunted house while participating in a series of exciting challenges.

The game, created in collaboration with gaming studio Beyond Creative, is the first venture into Fornite for Sparkasse. However, the bank has already launched gaming experiences with eSports team Eintracht Spandau, led by famous streamer HandofBlood. Eintracht Spandau is a joint venture between Knabe’s agency Instinct3 and Jung von Matt Nerd, a sister agency of JvM Sports.

It is being promoted via horror-movie style trailer, which features a little girl terrorising a piggy bank, created by JVM Sports with Passion Pictures.

Sparkasse will also be featuring the Fortnite game nationwide in its own branches with giveaways, cardboard displays and other products.

Janine Schumann, head of campaign management in the newsroom of the Sparkassen-Finanzgruppe, said: “Anyone aiming to reach young people today must understand their culture – and participate in shaping it. That’s why we have worked closely with the gaming community from the very beginning. ‘Schwein Gehabt’ is not a marketing stunt, but a contemporary experience that takes gaming seriously — in attitude, quality, and storytelling.”

Kevin Claus, client service director at Jung von Matt SPORTS, said: “The savings banks have once again demonstrated, through the ambitious development of ‘Schwein Gehabt’, that they understand the importance of the most significant entertainment industry, gaming, in the everyday lives of many young people. We are proud to be part of this journey from the very beginning and look forward to the community’s feedback and the upcoming highlights that will follow this year.”