Justine Armour has been appointed as the new Global Chief Creative Officer (CCO) at Forsman & Bodenfors (F&B), one of the most influential creative agencies in the world. She brings nearly three decades of experience in the creative industry and is known for leading impactful and culture-shifting campaigns.
Forsman & Bodenfors is famous for its bold, transformative work, creating iconic campaigns like the “Epic Split” for Volvo Trucks, “Wow No Cow” for Oatly, “Marriage Market Takeover” for SK-II, and “Visit Sweden (not Switzerland)” for Visit Sweden. With offices across nine countries, including Singapore and China, F&B is renowned for its unique and creative approach that challenges traditional agency models.
In her new role, Justine will help expand and strengthen the agency’s global creative presence. Initially based in New York, she will relocate to London later this year. Justine is excited about F&B’s innovative and counter-cultural approach to creativity, which she believes supports bold ideas that truly stand out and transform brands.
Before joining F&B, Justine was a partner and CCO at FIG in New York, and before that, she served as the CCO at Grey New York, making her the first woman to hold that position in the agency’s 105-year history. She has also worked at renowned agencies such as 72andSunny, Wieden+Kennedy, Publicis Mojo, and Saatchi & Saatchi, beginning her career in Australia at McCann Erickson Brisbane.
Justine’s work has earned recognition at major award shows like Cannes Lions, D&AD, The One Show, and the London International Awards. She’s been listed on Adweek’s Creative 100 and honored as one of Ad Age’s Leading Women. A strong advocate for diversity and equity, Justine has spoken at various events like the One Club Creative Summit, SXSW, and TribecaX.
As Global CCO, Justine is set to shape F&B’s creative direction and bring fresh, transformative ideas to clients and audiences around the world.
