Adobe has announced the appointment of Keith Eadie as General Manager for the Asia Pacific (APAC) region. Eadie will oversee Adobe’s operations in the APAC region under the direction of Chief Revenue Officer of Adobe Enterprise, Stephen Frieder.
Frieder said, “Keith Eadie is a transformational business leader with a track record of driving success across teams and value to customers.”
Keith Eadie joined Adobe over seven years ago when TubeMogul, where he was Chief Marketing and Strategy Officer, was acquired by Adobe. Since then, Eadie has served as the head of multiple departments within Adobe, including Adobe Sign, Adobe Analytics, and Adobe Advertising. In 2022, he relocated to Singapore to oversee Adobe’s Digital Experience division’s International Product Marketing. Most recently, he has been overseeing APAC and Japan’s Go-to-Market (GTM) and Digital Experience Strategy. His skill set includes creative product and marketing ideas, sound business judgment, and a passion for uniting people to spur progress.
Eadie expressed his enthusiasm about his new role, saying, “I am excited for the opportunity to lead an exceptional team and to work with customers and partners to empower them to drive experience-led growth.”
With Eadie’s extensive experience and leadership, Adobe is poised to continue its success and expansion in the APAC region, driving innovative solutions and exceptional customer experiences.