In a bold move that left taste buds tingling, KFC teamed up with Leo Burnett to unveil their latest sensation: Saucy Nuggets. Introduced through a mouthwatering 30-second ad called “Nails,” the campaign highlights the value and variety offered by five tantalizing new flavors: Georgia Gold, Honey Sriracha, Nashville Hot, Korean BBQ, and Sticky Chicky. With a diverse cast of finger-licking enthusiasts, KFC stays true to its signature promise.
Leveraging Meta’s innovative AI experience, KFC invites customers to embrace the quirky feature by generating images featuring more than the usual five fingers. While the AI’s occasional glitches have sparked a wave of humorous memes and discussions online, KFC embraces the chaos, aligning perfectly with its playful brand persona. Going beyond conventional marketing formats, KFC proudly launches its most finger-lickin’ product yet, complete with an extra helping of AI-generated fingers.
The launch of Saucy Nuggets coincided with a fitting occasion: 4/20, National Cannabis Day, offering a unique opportunity for KFC to cater to the cravings of hungry customers. For one day only, KFC unveiled a groundbreaking chicken nugget dispensary pop-up shop in LA, satisfying both the munchies and the hunger for saucy nuggets among chicken enthusiasts.
This comprehensive 360 campaign spans across various platforms, including CTV, OLV, social media, and digital channels, ensuring widespread visibility and engagement both nationally and in restaurants.
Crafted by Leo Burnett and Leo Burnett Chicago, this professional campaign titled “Saucy Nuggets” marks a milestone in the food industry, comprising six dynamic media assets that captivate audiences with KFC’s irresistible offerings.
Credits
Agency: Leo Burnett