Nestlé and Publicis Middle East have teamed up to turn a frustrating work experience into a fun, sweet break for desk-bound employees during the holiday season. With the new initiative called “Auto Reply Break,” KitKat has transformed out-of-office (OOO) email replies into a delightful surprise for those still working.
For those stuck at their desks, battling endless out-of-office emails while colleagues are on vacation, KitKat’s clever auto-replies offer not only an apology but also a redeemable KitKat, giving workers a much-needed break. The emails, created in nostalgic ASCII art (a pre-emoji era design), add a fun twist to a typical OOO message.
“Out-of-office replies often cause frustration for those who are still working. We saw an opportunity to turn this into something enjoyable,” says Deniz Yamanel, Business Executive Officer at Nestlé. “KitKat has always been about taking breaks in the workplace. This initiative provides a better break for those working through the holidays. Whether you’re in the office or out, remember to ‘Have a Break, Have a KitKat.’”
Creative Director at Publicis Middle East, Bana Salah, shared, “Out-of-office emails are the perfect place for KitKat to encourage taking breaks, especially when so many people are still in the office during the holidays while others are away.”
This clever initiative reminds workers that even when you’re stuck at your desk, you deserve a break. So, if you’re heading off for the holidays, be sure to check out the official KitKat Out-of-Office generator to bring a little sweetness to your workday.