KRAFTON INDIA’s New BGMI Ad: Making Gaming Welcoming for Everyone

Battlegrounds Mobile India (BGMI) is taking significant steps to create a more inclusive gaming environment with its latest campaign, “Anyone Se Everyone Tak,” developed by 22feet Tribal Worldwide. This initiative aims to change the perception that gaming is only for skilled players by emphasizing that BGMI welcomes everyone, regardless of their gaming experience.

The campaign features a humorous film that depicts relatable everyday situations where individuals face challenges or failures. Each scenario is paired with a witty voice-over, highlighting the complexities of real life. However, the film twists this narrative, showcasing BGMI as a game that anyone can enjoy, regardless of skill level.

Srinjoy Das, Associate Director of Marketing at Krafton India, stated, “BGMI has transformed into a diverse platform with a variety of game modes, making it easy for new players to join. Anyone, regardless of their skills, can jump in and have fun. We’re thrilled that DDB interpreted this message creatively, demonstrating that BGMI is accessible for all.”

Vishnu Srivastav, Creative Head at 22feet Tribal Worldwide, added, “We wanted to convey that BGMI is welcoming to everyone, irrespective of their skill levels. Life can be challenging, so we used this contrast to create a fun campaign. Our talented directors brought our unique vision to life.”

The campaign is currently being promoted on various social media platforms, including YouTube and Instagram, reaching a broad audience and fostering a sense of community among gamers.

Credits:
Creative Agency: 22feet Tribal Worldwide
Creatives: Rahul Mathew, Vishnu Srivatsav, Rahul Varghese, Gurpartap Brar, Abhishek Rasane, Sruthi Ramesh, Abhignaa Jagirdar, Ashwin Narayana, Sanskar Hassanandani
Business: Vanaja Pillai, Shikha Davessar, Reet Wadhwani

Production House: Bubblewrap Films
Executive Producer: Ketaki Guhagarkar Surve
Director: Chalees Chor