L&K Saatchi & Saatchi India has crafted CollegeDekho’s inaugural integrated brand campaign, ‘Banayenge India ka Kal,’ spanning television, OTT, and digital platforms.
The campaign centers on a touching narrative of a father, who has always strived to provide the best for his son, now seeking guidance from CollegeDekho for college selection. This storyline captures the profound love and sacrifices parents make for their children, highlighting the common struggle of feeling uncertain about choosing the right college due to outdated information. In these critical moments, parents need a trusted expert to help them navigate this important decision.
Rohit Malkani, Chief Creative Officer at L&K Saatchi & Saatchi India, shared his excitement: “This is what happens when a brave client, a strong insight, a great script, and a passionate director come together! We’re super thrilled to put out this film for CollegeDekho, which beautifully captures the mood of a young boy about to apply for college. The nuanced performances and authenticity don’t just strike home but also make it something to watch repeatedly.”
Hindol Purkayastha, Head- North & East at L&K Saatchi & Saatchi India, added: “The vision of CollegeDekho is one of purpose, and we have been ever so inspired since our initial conversations. This campaign is a labor of our love, passion, and clear vision. We are thrilled to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly make a difference to millions of students in India.”
Abhinav Upadhyay, Chief Marketing Officer at CollegeDekho, expressed his confidence in the partnership: “We’ve chosen L&K Saatchi & Saatchi India for our first-ever brand campaign based on conversations that built trust. As the largest Higher Education Ecosystem in India, we wanted an honest way to establish our brand purpose and raison d’etre while working with a consumer insight that spoke the language of millions of students and parents that we guide every year. We are confident that this campaign will resonate deeply with our audience, further solidifying CollegeDekho as a trusted educational partner.”
The campaign aims to enhance brand awareness and establish a memorable brand purpose. With L&K Saatchi & Saatchi India’s creative expertise and CollegeDekho’s vision, this campaign is set to make a significant impact in the education sector, guiding countless families toward brighter futures for themselves and for the nation.
Credits
Chief Executive Officer – Paritosh Srivastava
Group Strategy Officer – Snehasis Bose
Chief Creative Officer – Rohit Malkani
Branch Head (EVP North & East) – Hindol Purkayastha
Sr. Vice President – Amitabh Sreedharan
Sr. VP (Planning) – Abhijit Sharma
Associate Vice President – Benny Thomas
Brand Services Associate – Anubrat Bhaumik
Executive Creative Director – Debanjan Basak
Creative Director Copy – Vikas Gaur
Creative team – Sunil Bhandari, Mohd. Jeelani, Aritra Das, Sanjib Mondal,
National Films Head (Publicis) – Jiggy (Jignesh) Maru
Executive Producer (Agency) – Rahebar Sonawalla
Executive Producer (Content Factory) – Meesam Raza
Producer (Content Factory)- Siddharth Singh