Reebok has teamed up with contemporary golf brand Manors to launch their debut co-branded collection, a full range of shoes and apparel that blends 90s Reebok sport DNA with MANORS’ modern golf utility.
It is backed with a global campaign by Stink Studios that takes a stance against a traditional and transactional approach to golf. Reprising a classic Reebok slogan, “No thanks, I’ll walk”, the work makes an enemy of golf carts and sends a provocative message that will divide golfers: “Everyone should walk the golf course.”
In the campaign, the golf buggy becomes a symbol for everything wrong with the game – the lack of adventure, the laziness, the efficiency. Put simply, Stink beats the crap out of them on film in creative, ridiculous, and outlandish ways.
The anthem film, produced by Stink and directed by Dan French, follows a group of adventurous golfers as they walk the course – exploring the landscape, debating swings, and finding lost balls. These scenes are dramatically interspersed with the symbolic destruction of golf carts, which are set ablaze, crashed, sent flying, and submerged in water hazards.
To tease the campaign, a series of short social films wreak havoc on the dreaded buggies. We see them demolished in various ways: impaled on a spiky London landmark, shattered on a high-speed Japanese train track, dropped from a height from a parking removal crane, flicked across a golf course, and sunk in water. Assisted by AI and CGI, the videos vary in style from art film to UGC.
The Reebok x Manors collection challenges golfers to reject convention and rediscover the soul of the game, one step at a time. It will be available globally on June 10th, 2025, at 10AM EST from www.Reebok.com and manorsgolf.com
Luke Davies, Co-Founder at Manors, said: “At its core, the campaign is a reminder that golf did not originate with etiquette, rules, stats, dress codes and golf carts – we added all that stuff later. It was a simple game played in nature. Our favourite version of golf is when you throw the bag on your shoulder and explore a new course by foot, and we really hope this campaign encourages people to ditch the cart and do that.”
Cameron Temple, ECD at Stink Studios, said: “When you’re up against the big players, you need to get noticed and drive home a point of view that people can get behind. Neither Manors or Reebok are known for pulling punches or shying away from brave statements, and that’s what this work is designed to embrace.”
Dan French, Director: “In some ways, this campaign felt like grassroots filmmaking – lots of creative freedom, running around on a golf course causing chaos and even handling the VFX myself. It was perfect because we wanted it to have a low-fi look and disrupt some of the stuffy things found in golf, whilst still celebrating the sport. The night sequence is my favourite, recalling my attempts at golf and how most of my time was spent trying to find the ball. I wanted to capture the humour and unexpected reality of the game.”
CREDITS
Brand: MANORSÂ
Creative Director: Luke Davies
Co-Founder: Jojo Regan
Manors Videographer: Tommy Mercer
Social Media Manager: Aidan Ko
Product Developer: Jess Forshaw
Head Of Logistics: Nitesh Shah
Creative Agency: Stink Studios
Production Company: Stink
Director: Dan French
Executive Producer: Dom Mckiernan
Producer: Jens Nielsen
Production Manager: Henry Richmond
Photographer: Oscar J Ryan
Production Coordinator: Yann Selakovitch
Production Assistant: Cerys Kenneally
2nd AD: Carmen Du Preez
Runner: Jamie Winslow, Matt Chandler, Larah Foster
1st AD: Billy French
DOP: Ben Cotgrove
1st AC: Anil Duru
2nd AC: Ada Wesolowska
Camera Trainee: Zeze Ibarra
Production Designer: Ranya El Refaey
Art Assistant: Jimmy Van Twest, Felix Villiers
Stylist / Costume Designer: Sophia Katyea
Drone Op: Chris Knight, Stanley Thornton
Stills Assistant: Curtis Sweet
SFX Supervisor: Matt Strange
SFX Technician: James Ingrey, Liam Lagan
Medic: Kieran Owens
Sound Recordist: Guido Lerner
Gaffer (London): Jed Clist
Spark: Senan Flude-Fear
Grip: Alex Kellher
Composer: JJ Mitchell
Talent: Jake Elias, James Wilson, Nathan Sampson, Chase Rhetorik, Aiden Ko
Traditional Golfer: Mike Capozzola
Parking Inspector: Monica Wong
Editor: Jack Singer
Edit Producer: Maggie McDermott
Edit House: Stitch
Colourist: Alex Gregory
Colour Producer: Hannah Jarrold
Colour House: Harbor
Sound Designer: Luke Isom
Audio Post: Creative Outpost
Audio Producer: Caz McNally Smith
Composer: JJ Mitchell
Special Thanks To: Pyrford Lakes Golf Club, Get Golfing
