McCann Singapore is excited to announce the expansion of its creative team, a strategic move in response to recent business wins and growth in its portfolio. The agency has welcomed five talented creatives, each bringing unique skills and experiences that will enhance McCann Singapore’s creative capabilities and enable the agency to continue delivering innovative and impactful solutions to clients across the region.
Here’s a detailed overview of the new additions to the team:
Martin Coppola – Creative Director
Martin Coppola, a multi-award-winning creative director, joins McCann Singapore after a successful career at global agencies such as VML, Ogilvy, Mullen Lowe, and most recently, the LEGO Group in Denmark. Originally from Uruguay, Martin has earned prestigious accolades including Cannes Lions, Effies, and recognition at AdFest, Gong, El Ojo, and FIAP. His creative leadership will play a key role in driving the agency’s regional campaigns for major clients, including DHL and Ferrero. With his vast experience and visionary approach, Martin is set to make a significant impact on McCann’s creative direction and client engagement.
Wynn Gray – Art Director
Wynn Gray is a versatile art director and tattoo artist, bringing a wealth of experience in creating visually compelling campaigns. Wynn has worked with prominent brands such as SK-II, The Faceshop, Samsung, and Fairprice, which has helped him build a strong portfolio of impactful visuals. At McCann Singapore, Wynn will focus on key clients including the Singapore Government, Ferrero, and DHL, where his innovative approach to design will help deliver outstanding creative work. His passion for transforming abstract concepts into powerful visuals makes him a valuable addition to the team.
Seth Low – Junior Art Director
Seth Low, a rising star in the creative industry, joins McCann Singapore as a Junior Art Director. Although McCann is Seth’s first full-time role, he has already gained valuable experience through internships at renowned agencies like Dentsu and Publicis. His creative potential was recognized early on, with accolades such as being named a finalist in the AKQA Future Lions competition and winning at the Crowbar Awards. Seth’s creativity was showcased in McCann’s recent festive campaigns, including the “Yapping Paper” campaign for SOSD and “Phone Shui.” With his fresh perspective and creativity, Seth is poised to bring innovative ideas to the agency’s creative work.
Luna Teo – Copywriter
Luna Teo joins McCann Singapore as a Copywriter after an impressive tenure at Goodstuph, where she crafted persuasive and engaging copy for clients such as the Ministry of Culture, Community and Youth (MCCY) and UOB. Luna is a digital native with a deep understanding of convergence advertising and social media-driven campaigns. She has previously collaborated with agencies like Havas and Ogilvy, which has equipped her with a broad range of experience in creating social-led content. At McCann, Luna will work under the McCann Content Studio, creating campaigns that connect with audiences on a social and cultural level.
Jodi Ong – Junior Copywriter
Jodi Ong, a talented junior copywriter, joins McCann Singapore after starting her career at Goodstuph, where she worked on both art and copy. Jodi’s creativity and potential were recognized when she won the One Club 2023 All-Star Competition, an honor that solidified her place as a rising talent in the industry. At McCann, Jodi will collaborate with the McCann Content Studios team, contributing to campaigns for both the Singapore Government and multinational clients. With her fresh perspective and unique creative voice, Jodi will bring a new energy to the agency’s copywriting team.
These new hires join other notable leaders at McCann Singapore, including Dan Parmenter, who joined the agency in October as a Creative Director leading the McCann Content Studio, and Alfred Wee, the agency’s Executive Creative Director. This expansion strengthens McCann Singapore’s creative offering and prepares the agency for continued growth and success in the region.
In line with the agency’s growth, Valerie Madon, Chief Creative Officer at McCann Worldgroup Asia Pacific, has now expanded her role to include Chief Creative Officer at McCann Worldgroup Singapore. Valerie’s leadership and vision will be instrumental in shaping the future of McCann Singapore’s creative department and ensuring that the agency continues to deliver outstanding work for clients across Southeast Asia.
This year marks McCann Singapore’s 50th anniversary, a significant milestone for the agency. To celebrate this achievement, McCann Singapore is investing in its creative team and expanding its capabilities to meet the growing demands of the market. Nick Handel, President of McCann Worldgroup Southeast Asia, expressed the agency’s commitment to continued growth, stating, “We’re investing in strategic growth to enhance our ability to deliver innovative solutions and exceptional service to our clients, allowing us to further strengthen our position in the industry.”
The expansion of the creative team not only enhances McCann Singapore’s ability to deliver top-notch creative work but also positions the agency for continued success in the competitive landscape. With a talented and diverse team, McCann Singapore is poised for even greater achievements in the years ahead.
