McCann Worldgroup Singapore has introduced Phone Shui this Lunar New Year, offering a unique and fun twist on traditional feng shui. Instead of organizing your physical space, Phone Shui focuses on arranging your phone’s apps to help you achieve balance in your career, romance, finances, and health based on timeless feng shui principles.
As we spend more and more time on our phones, our digital lives need just as much care and attention as our physical ones. Phone Shui aims to bring harmony into your digital space by encouraging users to thoughtfully organize their phone apps for a more mindful and balanced digital experience.
This playful and modern approach to feng shui goes beyond just decluttering your phone’s home screen. It offers personalized suggestions based on your zodiac sign, recommending the best app placements, lucky colors, and numbers to help you align your digital space with your goals for the year ahead.
“With more time spent online, the digital space can feel overwhelming. Phone Shui brings a sense of intention to how we interact with our phones, creating a lighter, more fun way to bring balance and luck into our hyper-digital lives,” said Seth Low, Art Director at McCann Worldgroup Singapore.
By adding humor to the ancient concept of feng shui, Phone Shui offers an easy and engaging way for Gen Z and other users to reflect on their digital habits and create a more intentional, harmonious experience every time they unlock their phone.
Get your Phone Shui recommendations here.
Credits
CCO: Valerie Madon
Creative Director: Dan Parmenter
Copywriter: Preet Kaur
Art Directors: Seth Low, Jay Liu
Senior Web Developer: Nico Dedicatoria
