McCann Worldgroup Southeast Asia has officially launched McCann Content Studios, a cutting-edge editorial and entertainment studio dedicated to creating dynamic content, experiences, and conversations that resonate with today’s fast-paced social landscape. Operating from Singapore and Bangkok, McCann Content Studios is set to redefine social, editorial, and influencer strategies across the region.
McCann Content Studios combines comprehensive social and creator strategy with full-service execution, offering a one-stop solution for clients. This new entity integrates a wide range of capabilities including social creative ideation, content creation, in-house production, post-production, and performance optimization. Additionally, it leverages social audience strategies, influencer co-creation, and detailed performance measurement.
Equipped with global and local proprietary tools, McCann Content Studios is well-positioned to engage with culture and drive impactful conversations at scale. Key tools include:
Trend >> Content: A strategic operating system that identifies and taps into real-time social and cultural trends, enabling the creation of content across various social behaviors and generating significant dialogue or disruption.
Social Voice Mapping: An AI-driven tool for defining and optimizing a brand’s voice across social touchpoints, ensuring continuous content refinement.
CreatorIQ: A comprehensive influencer and creator management platform facilitating real-time co-creation and scaled content production, activated across all IPG agencies.
Since its debut in Singapore, McCann Content Studios has already made significant strides. It has collaborated with the Prime Minister’s Office Strategy Group on the ‘Made for Families’ initiative and secured social media management and content creation duties from GovTech. The studio also supports social content strategies for Microsoft and continues to bolster McCann Worldgroup Singapore’s existing clients.
In Thailand, McCann Content Studios played a pivotal role in securing the L’Oréal Paris account and expanding digital, social media, and influencer capabilities. The studio has also contributed to the Red Bull (TCP) business, showcasing its expertise in growing digital and social media strategies.
Nicholas Handel, President of McCann Worldgroup Southeast Asia and Regional Managing Director of MRM Asia Pacific, commented, “In today’s complex environment, where brands demand sophisticated solutions across influencer, commerce, and content, McCann Content Studios represents a unified offering that allows us to deliver top-tier services to our clients.”
Leading McCann Content Studios Singapore is Fathrul Fazakir, General Manager of McCann Worldgroup Singapore, who brings over 16 years of experience in marketing communications and social-first creativity, and Liza Lorenzo, Social Lead with a decade of expertise in social strategy for major brands including Nestlé and McCann Worldgroup Southeast Asia.
In Thailand, Sukit Kittinuntakul, General Manager of McCann Worldgroup Bangkok, and Napatrapee Pitaknarongporn, Associate Social Director, spearhead the studio’s efforts, leveraging their extensive experience in digital transformation and social media strategy for clients like L’Oréal, GM, and Sanofi.
McCann Content Studios is poised to transform the landscape of social and influencer content creation, combining deep regional insights with the expansive reach of McCann’s global network.