McMillan Shakespeare, a leader in novated leasing, asset management, and NDIS plan management, has teamed up with The Royals to launch “Oly,” a new and innovative direct-to-consumer brand. Oly is designed to simplify novated leasing for employees of small and medium-sized businesses (SMBs) by making car financing easier, more accessible, and packed with financial benefits that are usually available to large company employees.
Kylie Chambers, CEO of Oly at McMillan Shakespeare, explains the brand’s purpose: “Oly is on a mission to make novated leasing available to more Australians. Many people couldn’t access this option through their employers before, but Oly removes those barriers. With our digital-first approach, everyday Australians can now save money on owning and maintaining a vehicle, making the whole process much simpler.”
The campaign, created by The Royals, includes TV, radio, digital, and social media. It’s built around the theme “Oly. Legendary Novated Leases,” and uses fun characters like Drop Bears and the Loch Ness Monster to catch attention and make car finance jargon easier to understand.
Oly is here to make novated leasing easier and more beneficial for everyone. To learn more, visit https://www.oly.com.au/ and see how Oly can help you save on your next vehicle.
Credits:
Client: McMillan Shakespeare
Creative Agency: The Royals
