In a strategic move aimed at fortifying its operations in the southern region of India, DDB Mudra Group has appointed Menaka Menon as the new President & Managing Partner – Growth & Strategy for its Bengaluru office. Menon, who previously served as the National Strategy Head at DDB Mudra Group, brings a wealth of experience spanning over 23 years in business and strategy across advertising, broadcast media, and strategic consulting.
Taking the reins from Ranji Cherian, who steered the south office to remarkable success over 16 years, Menon is set to lead operations and strategic thinking for clients based out of Bengaluru. Cherian, now entrusted with leading Client Excellence at the group, passes on the baton to Menon with confidence in her ability to drive the office to newer heights.
Rahul Mathew, Chief Creative Officer at DDB Mudra Group, expressed enthusiasm about Menon’s appointment, emphasizing the pivotal role of strategic pillars in the agency’s operations. He anticipates Menon’s strategic background to bring enhanced value to clients’ businesses while fostering a culture of creativity within the office. With the south office already a hub of exemplary work, Mathew is eager to collaborate with Menon in pushing boundaries further.
Menon herself expressed eagerness about her new role, citing excitement about strengthening the south operation and fostering a cohesive team dedicated to creating impactful work. With a career spanning notable agencies such as FCB, VML, and Leo Burnett, Menon’s expertise is poised to drive innovation and excellence in DDB Mudra South.
As DDB Mudra Group continues its commitment to delivering top-notch solutions to clients, Menaka Menon’s leadership promises a new chapter of growth and creativity for southern operations. With her strategic prowess and extensive industry experience, she is poised to lead the charge toward achieving greater milestones and impacting audiences across the region.