Pepe Herrera Shines in UFC Overload’s Whimsical New Ad by Leron Leron Sinta

MANILA, PHILIPPINES — UFC Overload All-Purpose Sauces has unveiled its latest film, “Overload”, a humorous and imaginative story featuring the talented comedian Pepe Herrera. Created by the independent creative agency Leron Leron Sinta, the film captures the joy of cooking for loved ones while showcasing the versatility of UFC Overload Sauces.

In the film, Pepe Herrera finds himself in a series of playful and surreal siesta wake-up calls from his family, each asking him to whip up their favorite dishes. These moments perfectly reflect the Filipino tradition of serving hearty meals to loved ones, whether it’s for a special celebration or satisfying spontaneous cravings.

The campaign highlights the ease of using UFC Overload All-Purpose Sauces, available in three delicious flavors—Creamy, Cheesy, and Meaty—making every dish a treat to enjoy. Pepe encourages everyone to cook more and create joyful moments at home with these versatile sauces.

Leron Leron Sinta, the creative agency behind this campaign, has been making waves in the advertising industry. Alongside UFC Overload, the agency has launched successful campaigns for brands like Del Monte Juices, Potato Corner, and National Book Store. In just its first year, Leron Leron Sinta has already secured the 11th spot in Campaign Brief Asia’s top agencies for 2024 and won numerous awards locally and internationally for its creative work.

With “Overload”, UFC Overload Sauces and Leron Leron Sinta beautifully celebrate the joy of cooking and the love shared around the table.

Credits
Client: UFC
Agency: Leron Leron Sinta
Creative Directors and Co-Founders: Sajid Guerrero, Dionie Tañada
Creatives: Varge Masanque, MJ Manlapaz, Mckenzi Malbataan, Gab Pabelonia
Accounts: Josh Surquia, Matthew Aniñon, Ge Ann Besonia
Broadcast Producers: Sasa Abella & Denise Elizon
Director: Marius Talampas
EP: Paula Collado
LP: Mara Bernaldo
DOP: Dix Buhay
AD: James Sales
PD: Analou Sanchez
Caster: Caloy Lapira
FS: Resultado
PM: Kristine Aguilar
Staff: Mei Pondare/ Sharmaine Nicdao/ Daryl Caca/ Kat Quirimit
HMUA: Dianne Del Mundo
Propsman: Glenn Manuel
Livesound: Danjo Galapon
Camera Operators: Gian Caluag, Choice Israel, Jojo Dignos
Gaffer: Joel Tiongson
Keygrip: Buboy Vitug
Offline: Alvin Chan
Grading: Biba Abiera
Online: Neil Mendoza