Pepsi MAX has launched an exciting new Christmas campaign in the UK for 2024, inviting everyone to pause their busy lives and fully embrace the festive season. The campaign, titled “Everything else can wait. It’s Xmas after all,” encourages people to let go of their to-do lists and focus on enjoying the holidays with friends and family.
The campaign centers on the idea that Christmas offers a unique opportunity to take a break from the usual pressures of life and truly enjoy the festive spirit. The 60-second TV ad, featuring a remix of the classic holiday song It’s Beginning to Look a Lot Like Christmas by UK artist Poppy Ajudha, highlights how typical responsibilities, like work, gym sessions, and studying, can easily wait until January. Instead, the focus is on fun, relaxation, and making memories with loved ones.
The commercial opens with empty offices, vacant gyms, and silent libraries, setting the scene for the holiday break. As the upbeat music kicks in, the ad shifts to scenes of people celebrating Christmas—opening gifts, playing games, and enjoying each other’s company, all while sipping on Pepsi MAX. The message is clear: forget the usual routine and focus on enjoying the magic of the season.
Pepsi MAX is also spreading its holiday message through outdoor advertising, where billboards feature clever slogans such as “Spreadsheets can wait, it’s Xmas after all” and “Leg day can wait, it’s Xmas after all.” These playful reminders encourage everyone to set aside their everyday concerns and prioritize holiday enjoyment.
To bring the festive fun to life, Pepsi MAX is hosting a pop-up experience in Soho, London, from December 9th to 12th. The ‘Of-Fizz Snowball Fight’ pop-up will give office workers an interactive escape, featuring games and challenges designed to get everyone in the holiday spirit.
Pepsi MAX wants to be the drink of choice for all holiday celebrations, and this campaign aligns perfectly with the brand’s ethos of enjoying life to the fullest. Along with TV and outdoor ads, the campaign will run across digital platforms like Meta, Snapchat, and YouTube Shorts, reaching audiences across 29 countries.
As Steven Hind, Senior Marketing Director for Pepsi UK, puts it, “Christmas is about making memories and enjoying time with those we love. Our campaign brings this ‘tools down’ mentality to life, prioritizing enjoyment during the festive period.” Matt Watson, Executive Creative Director at Sips & Bites (PepsiCo’s in-house agency), adds, “There’s no better feeling than turning on your ‘Out of Office’ and jumping into the festivities. We wanted to celebrate that moment and remind everyone that Christmas is about fun, not stress.”
With this campaign, Pepsi MAX is helping people embrace the joy of the season and reminds them that everything else can wait. After all, it’s Christmas!
