In a landmark achievement for Bangladesh’s advertising industry, POP5, a Dhaka-based full-service creative agency founded just nine months ago, has made waves at MAD STARS 2025, one of the world’s premier advertising festivals. The agency clinched the coveted Grand Prix in the SDG: Sustainable Cities category for its innovative “Plot Farming” campaign, alongside a Gold in the SDG: No Poverty category. POP5 also garnered a Silver, Bronze, and two Crystal awards, marking an extraordinary sweep for a young agency.
Under the leadership of Chief Creative Officer Akrum Hossain, POP5 has quickly established itself as a creative powerhouse. The agency’s “Plot Farming” initiative transforms unused urban housing plots into productive urban farmlands, addressing critical issues like urban space utilization, food security, and sustainable city development. The project demonstrates how creativity can drive meaningful social impact while engaging audiences and industry experts alike.
Jury members were highly impressed by the campaign’s global relevance and scalability. Ashish Chakravarty, Executive Director & India Head of Creative at McCANN, remarked:
“It was Plot Farming (POP5). A wonderful idea and scalable to any part of the world. The concept is simple, yet powerful, turning unused urban spaces into productive farmland—a brilliant fusion of creativity, social purpose, and impact.”
The campaign’s success signals a new era for Bangladesh’s advertising sector, showcasing the country’s growing influence on the global creative stage. POP5’s ability to produce campaigns that combine strong insights, storytelling, and tangible social impact sets a benchmark for emerging agencies in the region.
With its rapid ascent, POP5 is not only redefining creativity in Bangladesh but also proving that innovative, socially conscious advertising can resonate globally, inspiring both audiences and peers in the international advertising community.
