Pringles has unveiled its latest campaign for the launch of its new Spicy range, created in collaboration with Thinkerbell. The concept, ‘Feed Your Spicy Side,’ encourages people to embrace the ‘mildly indecent’ facets of their personality with Pringles. The content highlights Pringles’ signature humor through playful scenes where the new flavors are deemed ‘too spicy,’ resulting in the cans being censored from view as onlookers react in shock.
Ileana Andrei, senior brand manager for Salty Snacks at Kellanova in ANZ, commended the creative execution: “The Spicy range is crucial for Pringles, as its bold flavor profile transports Aussies to a more daring, playful space with each bite. The creative concept ‘Feed Your Spicy Side’ perfectly captures this essence. We’re thrilled with the outcome.”
Sesh Moodley, executive creative tinker, added, “The introduction of the new Pringles Spicy range called for equally fiery content. Our team had a blast bringing these ads to life. The casting and production were executed with a spicy yet skillful touch by Hotel Bell.”
The campaign is now live across social media and YouTube, featuring 15-second and 6-second cutdowns.
The Pringles Spicy range is now available at major retailers across Australia and New Zealand. Prepare to crank up the heat and feed your spicy side with Pringles—if you dare!
Credits:
Client: Pringles (Kellanova)
Creative & Earned: Thinkerbell
Production: Hotel Bell, via Thinkerbell