Roojai Online Insurance Unveils ‘Triangle of Accidents’ to Showcase Unique Brand Identity

Roojai Online Insurance has launched a new campaign addressing a common public query: why use a kangaroo as the brand’s corporate identity?

The answer lies in their latest campaign, “Minimizing your frustration.” This campaign emphasizes the benefits and unique features of Roojai Online Insurance, personified by the Roojai Kangaroo, particularly during accidents.

At the heart of the campaign is a film directed by Thailand’s Cannes-winning director, Un Wuthisak from Factory 01. The film vividly depicts how Roojai can turn a stressful situation into a manageable one, minimizing the frustration associated with accidents. With humor and striking visuals, the campaign effectively showcases the reliability and efficiency of Roojai’s services.

Through this campaign, Roojai aims to reinforce its dedication to customer satisfaction and strengthen its brand identity with the iconic kangaroo, representing agility, support, and care.

Credits

BBDO BANGKOK Credits
Chief Creative Officer: Thasorn Boonyanate
Creative Director: Rook Floro
Creative Group Head: Supalerk Silarangsri
Agency Producer: Paramee Soontornwuttinun
Senior Copywriter: Supakit Sukaroj
Art Director: Todsapon Sripuvatanik
Art Director: Achiraya Wongtrirat
Group Business Director: Taksina Vasaruchapong
Group Account Director: Mira Komolwanich
Account Manager: Pornchanok Wuttitanakorn
Head Of Brand And Digital Planning: Prasit Kunanuphanchai
Strategic Planning Manager: Nonpakorn Ittiamornphat
Project Manager: Thananya Tagoporn
Art Studio Manager: Kulvadee Apiyanon
Art Studio Officer: Panithan Prodpran

Factory01 Credits
Director: Wuthisak Anarnkaporn
Executive Producer: Rungtawan Nanthasaen
Director of Photography: Abhisit Prasongsup
Assistant Director: Mattanee Uajaremsup
1st Assistant Director: Wityawat Lakam
Production Designer: Wanlop Plumsee
Location Manager: Sukonthip Thongyam
Stylist: Thida Rosthip
Casting: Pornthip Mutisom
Camera Team: Camera Corner Co., Ltd.
Lighting Team: Tang Lighting Co., Ltd.
Mock Up: Parinya Likhitroekwit
Post Producer: Wipawee Khirirat
Editor: Chaleamchon Natipat
Colorist: Rattakhet Naimuang
Sound Engineer: Artit Vongmetta at Mellowtunes Co., Ltd.
Post Production House: One Cool Production Co., Ltd.
Flame Artist: Suppakorn Thoongsin One Cool production Co., Ltd.
Flame Artist Producer: Therdsak Buapian