Samsung, in collaboration with Cheil India, has launched a new campaign titled ‘Show Them How It’s Done’ as part of its ‘Back to Campus’ Offer. The campaign is designed to inspire students preparing to return to school after the summer holidays, highlighting the versatility of the Samsung Galaxy device ecosystem.
At the core of this campaign is a brand film that chronicles the journey of three students – a podcaster, a DJ, and a designer. Through their stories, the film demonstrates how the Samsung Galaxy ecosystem supports their diverse pursuits and helps them excel.
“Today’s youngsters have an unquenchable thirst to learn, do, and be more. In their stride to pursue their passion, these go-getters need technology that helps them unleash creativity, enhance productivity, and express themselves fully. With Samsung’s new ‘Back to Campus’ campaign, we are democratizing the connected power of the Samsung Galaxy ecosystem for students across India. As the new generation of ambitious students works towards their dreams, Samsung equips them to keep pushing boundaries and show the world how it’s done,” said Aditya Babbar, Vice President, MX Business, Samsung India.
Vikash Chemjong, CCO, Cheil India, added, “The Gen-Z’s and Gen-Alpha’s of the world today are displaying their talent. Therefore, when the world doubts their determination, they go out and ‘Show Them How It’s Done’. By displaying the creative potential of the Galaxy ecosystem in our films, we aim to communicate how students can bolster their productivity and explore to make a mark.”
Sanjeev Jasani, COO, of Cheil SWA, commented, “The exciting campaign films attempt to render how young students are zealously pursuing their passion these days. By showcasing the journey of three students with diverse backgrounds and interests, we are depicting the impact that Samsung’s connected ecosystem of Galaxy devices brings to the table. Our focus lies in inspiring students to take the leap of faith towards their passion and ‘Show Them How It’s Done.’”
Credits
Agency: Cheil India
Chief Operating Officer: Sanjeev Jasani
Chief Creative Officer: Vikash Chemjong
Campaign Director: Kapshin Cho
National Head, Cheil India – Samsung Business: Mandeep Sharma
Chief Strategy Officer: Sourav Ray
HOD Computing Business: Saksham Kohli
Group Creative Directors: Manoj Pandey, Sachin Ambekar
Creative Team: Prabhjeet Singh Oberoi, Puneet Gupta & Deepak Kumar
Account Management Team: Kovid Ummat, Sonali Gupta, Mansi Ahuja
Strategy Team: Arnab Datta Chaudhuri & Sobhanjan Mallick
Films Producer: Revati Ahuja