Cheil India has crafted an engaging new spot for the Samsung Galaxy Book4 series, highlighting the unique and collaborative journey of artists Santanu Hazarika and Medha Shankr. The campaign showcases how these renowned artists leverage the Galaxy Book4 and the broader Galaxy ecosystem for work, ideation, and content creation.
The film opens with Santanu Hazarika and Medha Shankr brainstorming ideas and refining their creations using the Galaxy Book4 series laptops and Samsung’s AI-powered ecosystem. The popular artists are seen seamlessly sharing ideas, utilizing AI-powered Galaxy devices to enhance their artwork, and ideating on multiple screens, effectively transforming their workspace into a portable studio.
“Collaboration between people and devices is key to success. With the Galaxy ecosystem, you get seamless integration between devices to complete your work effortlessly. This, in essence, is Samsung’s commitment to innovation that brings ease to your life. Our latest Galaxy Book4 campaign demonstrates how the Galaxy ecosystem comes together to enable artists to merge distinct art forms. Whether it’s utilizing the smartphone as a webcam or continuing your work on a second screen, the Galaxy Book4 series provides you a personalized AI-powered Galaxy ecosystem that is truly one of a kind,” said Aditya Babbar, Vice President, MX Business, Samsung India.
Enhanced with AI, the Galaxy Book4 series features tools like assisted image editing to deliver immersive visuals, turning big ideas into reality. Users can extend their PC screens and connect across Galaxy devices, effortlessly upgrading video calls from the laptop webcam to a Samsung Galaxy smartphone as a connected camera.
Vikash Chemjong, CCO, Cheil India, commented: “With the new campaign film, we aim to communicate the boundless creative potential of the Samsung Galaxy Ecosystem. Shifting the focus from technical specifications through a captivating blend of art and music, the film demonstrates how the AI-integrated Galaxy Ecosystem empowers our protagonists to bring their ideas to fruition.”
Sanjeev Jasani, COO, Cheil SWA, added: “The campaign film showcases how users can unleash their creativity, collaborate effortlessly, and take productivity to unprecedented levels. Our focus lies on telling the youth how Galaxy Book4, combined with AI and the Galaxy Ecosystem, can help them demonstrate their limitless potential.”
Experience the power of seamless collaboration and creative innovation with the Samsung Galaxy Book4 series, where the fusion of technology and art takes center stage.
Credits
Agency: Cheil India
Chief Operating Officer: Sanjeev Jasani
Chief Creative Officer: Vikash Chemjong
Campaign Director: Kapshin Cho
National Head, Cheil India – Samsung Business: Mandeep Sharma
Chief Strategy Officer: Sourav Ray
HOD Computing Business: Saksham Kohli
Group Creative Directors: Sachin Ambekar, Manoj Pandey
Creative Team: Puneet Gupta & Priyanka Tarafdar
Account Management Team: Kovid Ummat, Sonali Gupta, Mansi Ahuja
Strategy Team: Arnab Datta Chaudhuri & Sobhanjan Mallick
