Scott Bell, a renowned creative leader, has left Droga5 after nearly 17 years to take on the role of Chief Creative Officer (CCO) at BBDO New York. Bell, who rose through the ranks at Droga5 from a copywriter to CCO, has been instrumental in shaping some of the agency’s most iconic and award-winning campaigns for brands such as Newcastle Brown Ale, Johnsonville, and IHOP.
At BBDO New York, Bell will join CEO Jiah Choi and Chief Strategy Officer Emily Portnoy on the leadership team, marking a new chapter for the agency. His arrival comes shortly after BBDO unveiled its new agency positioning, “Do Big Things,” which emphasizes bold and ambitious creative work.
Bell’s work is highly regarded not only for its creativity but for its cultural impact. BBDO’s Global CCO, Chris Beresford-Hill, praised Bell as one of the rare creative leaders with an extraordinary talent for understanding both the craft and the larger cultural implications of creative work. Bell’s campaigns have been recognized for their ability to not just reflect culture but to shape it, with groundbreaking work like Coors Light’s “Obstructed Brews” AI-powered campaign and the iconic “If We Made It” Super Bowl ad for Newcastle Brown Ale.
In a statement about his move to BBDO, Bell expressed enthusiasm for the agency’s new direction, aligning with its mission to do unapologetically big work. He emphasized his goal to help the team produce the biggest and most exciting creative work of their careers.
With Bell’s leadership, BBDO New York is poised to further solidify its position at the forefront of the advertising industry, bringing fresh and impactful creative visions to the table.
