SNCF Connect has released a new film, building on the success of its first campaign, Find Yourself. This new film, directed by Katia Lewkowicz, tells the inspiring story of Zac, a 17-year-old who dreams of becoming a dancer but struggles with self-doubt and a lack of support. Just as he’s about to give up on an important audition, his brother steps in and books him a train ticket to get there. This simple act changes the course of Zac’s life, showing how one decision can lead to endless possibilities.
The film continues to emphasize SNCF Connect’s role as more than just a transportation service. It highlights how SNCF Connect can be a gateway to new opportunities, allowing people to connect with themselves and take control of their destiny. The film is designed to resonate with everyone, especially the moment when booking a train ticket can feel like the first step toward a life-changing experience.
Marie Perrin, Brand Director of SNCF Connect, explains, “This new campaign follows the brand image shift we began in 2023. Our app simplifies access to sustainable mobility, but it also provides a personal connection with over 20 million users. This campaign aims to share a universal experience—the life-changing moment when you book a train ticket.”
Music plays a key role in the film, with Luidji’s song Monde setting the emotional tone and deepening the connection to Zac’s journey. The campaign aims to show that SNCF Connect is not just a service for getting from point A to point B—it’s about enabling personal transformation with just a click.
The campaign officially launched on March 7 and will be aired on TV and in cinemas across France. It will include two long-format versions, 85 and 40 seconds, along with shorter 30-second and 20-second ads on video-on-demand platforms. The campaign will also feature around 20 pieces of exclusive content on social media throughout the year.
