Suchard’s 2024 Christmas campaign, created by Ogilvy Spain, delivers a heartfelt message that transcends all boundaries, even the red sands of Mars. The campaign tells the story of Martin, a robot living in isolation on Mars. As Christmas approaches, Martin watches Earth from afar, longing for the warmth and togetherness of the holiday season. He attempts to recreate the Christmas spirit on Mars, but it’s the unexpected kindness from Earth that brings the true magic of the season to him.
Suchard’s message is clear: Christmas isn’t just about decorations or being in a particular place. It’s about love, connection, and the warmth of tradition. Whether on Earth or Mars, Christmas is where love and kindness are shared. The campaign reminds us that no one is truly alone during this special time of year, and that the spirit of Christmas can reach us anywhere.
Miguel Alonso Lamamié de Clairac, Senior Brand Manager at Mondelēz International, emphasized that this year’s campaign aims to show that Christmas is wherever we share it. Ogilvy’s Executive Creative Director, Jesús Rasines, echoed this sentiment, saying that the Christmas message is universal—about celebrating what unites us all, no matter where we are.
Suchard’s campaign beautifully captures the enduring power of love, kindness, and generosity, offering a simple yet powerful reminder that Christmas is about sharing precious moments with those we care about.
Credits:
Client: Mondelez [Suchard]
Client Team: Erika Bruzzone, Miguel Alonso Lamamié, Claudia Ortiz de Zárate, Marifé Moraga, Cecilia Rosi
Creative Agency: Ogilvy
Chief Creative Officer: Roberto Fara
Executive Creative Director: Jesús Rasines
Creative Directors: Félix Carral, José Izaguirre
Creative Supervisor: Luis Miguel Abrego
Copywriters: Cano Ballesteros, Irene Muñoz
Art Director: Patricia Villarón
Head of Design: Jorge Calvo
Managing Director Advertising, Brand & Content: María Herranz
Account Director: Irene Díaz
Account Supervisor: María Segura
Account Team: Javier Moreno, María Sierra, Alessandro Carpentiere
Head of Social: Blanca Martín
Social Team: Gema Martín, Celia Iglesias, Carla González, Alexandra Vicedo, Lucas Bin
Strategy Team: Ana Fernández, Carina Sacchi
Agency PR: Enrique Caballero
Production: Hogarth
Director of Audiovisual Production: Aarón Lago
Executive Producer Hogarth: Pablo Riaño Sánchez
Producers: Paula Salgado, Miguel Lozano
Animation Studio: Passion Pictures
Executive Producers: Juliette Stern, Belle Palmer
Producer: Kate Myers
Directors: MegaComputeur
Music & Sound Studio: Sounds Like These
Post-production Studios: Coffee & TV and Hogarth
Producer Coffee & TV: Pete Burch
Colourist Coffee & TV: Lewis Crossfield
Editor Passion: Clementine March
Post-production Director Hogarth: Elena Nebreda
Post-production Coordinators Hogarth: Eva Miravete, Diego Nonogawa
Editors Hogarth: Cristina Lainez, Carlos Camarillo
Experience & Events Hogarth: Silvia Gutierrez Uzquiza, Elena Cid de Rivera
Post-production Coordinator FOOH: Alberto Salgado
3D FOOH: Daniel Molinera
Comp, VFX FOOH: Enrique Santander
Media Agency Spark: Yolanda Piñol, Javier Zorita, Cristina Pérez, Ana Jiménez, Iker Alonso
PR Agency: MARCO
