In a thrilling contest of creativity and innovation, the Advertising Agencies Association of Bangladesh (AAAB) recently hosted the much-awaited ‘Sharpener 2025’ competition for young creatives. The event, held at Adcomm Ltd., saw 12 teams from prominent advertising agencies across Bangladesh competing for the coveted title. After fierce competition, Team ‘Bon Lee’ from Mighty emerged victorious, marking a significant milestone in the journey of the talented duo, Bondhon Das and Fazlee Rabbi.
The ‘Sharpener 2025’ competition aims to encourage and recognize the next generation of creative minds in the advertising industry. This year’s event provided an exciting platform for young professionals to showcase their skills, innovative ideas, and unique approaches to solving creative challenges. The competition saw participants creating compelling pitches and campaigns that not only demonstrated their creativity but also highlighted their problem-solving and strategic thinking abilities.
After an intense battle between some of the best creative teams in the country, Team ‘Bon Lee’ from Mighty stood out for their exceptional performance and creative flair, ultimately clinching the win. Bondhon Das and Fazlee Rabbi, the brilliant minds behind Team ‘Bon Lee,’ are now set to represent Bangladesh at the prestigious Young Lotus Competition during AdFest Asia 2025, to be held in Pattaya, Thailand, this March.
The Young Lotus Competition, a key event at AdFest, brings together young creative talents from across Asia to compete, share ideas, and gain exposure in the global creative community. The competition serves as an incredible opportunity for Bondhon and Fazlee to present their work on an international stage, gain valuable industry insights, and network with top-tier creatives from around the world.
Bondhon Das, one half of the winning team, expressed their excitement and pride in representing Bangladesh at AdFest Asia 2025. “Winning the Sharpener 2025 competition is a dream come true. We are thrilled to have this opportunity to showcase our creativity on such a prestigious platform. We are grateful to AAAB for organizing this event and providing young creatives with a stage to shine. We are ready to represent Team Dhaka and make our mark at AdFest,” said Bondhon.
Fazlee Rabbi, the other half of Team ‘Bon Lee,’ echoed similar sentiments. “This is just the beginning for us. We are excited to compete at the Young Lotus competition, meet like-minded young creatives from across Asia, and learn from the best in the industry. We believe this experience will shape our careers and help us grow as professionals.”
The victory of Team ‘Bon Lee’ serves as a testament to the growing pool of young talent in Bangladesh’s advertising industry. It also highlights the importance of initiatives like the ‘Sharpener 2025’ competition, which provide valuable opportunities for young creatives to prove themselves and develop their careers.
As Team ‘Bon Lee’ prepares for AdFest Asia 2025, the entire creative community in Bangladesh is cheering them on. Their journey to Pattaya is a significant achievement, not just for them, but for the country’s advertising industry as a whole.
AAAB, through events like ‘Sharpener 2025,’ continues to support and nurture young talent, helping to pave the way for the future of the advertising industry in Bangladesh. The association’s commitment to fostering creativity and excellence among the next generation of advertising professionals is helping to elevate the country’s position in the global creative landscape.
With their victory, Team ‘Bon Lee’ has not only earned recognition but also a chance to make history on an international stage. As the Young Lotus competition draws near, the excitement continues to build, and all eyes will be on Team Dhaka as they aim to bring home accolades from AdFest Asia 2025.
Stay tuned for updates as Team ‘Bon Lee’ embarks on their exciting journey to Pattaya!
