TOKYO, JAPAN— Dentsu has achieved remarkable recognition for its “My Japan Railway” campaign, earning an impressive array of accolades from major industry award shows during the 2023-2024 seasons. The campaign secured a total of 12 Grand Prix trophies and a rare Black Pencil from D&AD 2024, highlighting its creative excellence and innovation.
The comprehensive breakdown of awards includes:
Cannes Lions 2023:
- Industry Craft — Grand Prix
- Design: Brand Collateral — Gold
- Industry Craft: Brand & Communications Design — Gold
- Direct: Art Direction/Design — Shortlist
- Design: Digital Installations & Events — Shortlist
London International Awards 2023:
- Design — Grand Prix
- Design: Art Direction Campaign — Gold
- Design: Use of Illustration Campaign — Gold
Spikes 2024:
- Digital Craft — Grand Prix
- Direct — Grand Prix
- Industry Craft — Grand Prix
- Brand Experience & Activation — Silver
- Design — Silver
ADFEST 2024:
- Brand Experience — Grand Prix
- Design — Grand Prix
- Digital Craft — Grand Prix
- Lotus Roots — Grand Prix
- Design — Gold
- Direct — Gold
- Mobile — Gold
- Print & Outdoor Craft — Gold
- Film Craft — Gold
- Radio & Audio — Gold
- Media — Finalist
Clio Awards 2024:
- Design: Direct Marketing — Grand Prix
- Design Craft: Illustration — Gold
ADC 2024:
- Illustration — Best of Illustration
- Illustration: Book – single — Gold
- Illustration: Branded identity – series — Gold
- Brand / Communication Design Branding: Branding Systems / Identities — Gold
- Brand / Communication: Promotional – Wildcard — Gold
- Interactive: Digital Craft – Art Direction — Gold
One Show 2024:
- Design — Best of Design
- Design: Craft – Art Direction — Gold
- Design: Promotional – Physical Items — Gold
- Print & Promotional: Craft – Art Direction — Gold
- Design: Out of Home – Brand Installations — Silver
- Experiential & Immersive: Craft – Art Direction — Bronze
- Interactive & Mobile Craft: Visual Craft – Art Direction — Bronze
- Direct Marketing: Craft – Art Direction — Merit
- Out of Home: Experiential & Installations – Experiential & Immersive — Merit
D&AD 2024:
- Art Direction: Integrated — Black Pencil
- Illustration: Integrated — Yellow Pencil
- Art Direction: Direct — Graphite Pencil
- Branding: Digital — Graphite Pencil
- Digital Design: Digital Experiences — Wood Pencil
- Graphic Design: Integrated — Wood Pencil
- Digital & Social: Physical & Digital — Shortlist
- Graphic Design: Websites & Apps — Shortlist
- Typography: Integrated — Shortlist
The “My Japan Railway” campaign has been celebrated for its innovative approach, combining traditional and digital marketing strategies to create compelling narratives. The campaign’s success is reflected in its ability to resonate deeply with audiences, showcasing the rich heritage and modern advancements of Japan’s railway system.
Winning the Black Pencil from D&AD 2024, one of the most prestigious awards in the design and advertising industry, underscores the campaign’s groundbreaking creativity and execution. Additionally, the 12 Grand Prix trophies from various award shows further highlight the campaign’s outstanding performance across multiple categories, including integrated marketing, digital innovation, and experiential design.
Dentsu’s achievement with “My Japan Railway” reinforces its position as a leader in creative excellence and innovation. The campaign’s success is a testament to Dentsu’s commitment to pushing the boundaries of creativity and delivering impactful and memorable campaigns that drive results for clients worldwide.
Dentsu is a global advertising and public relations company known for its innovative approach and cutting-edge solutions. With a deep understanding of the evolving media landscape, Dentsu continues to deliver impactful campaigns that drive results for clients around the world.
Grand Prix trophies recognize the best in creative excellence across various prestigious competitions. The D&AD Black Pencil is one of the industry’s most respected awards, reserved for work that truly stands out as groundbreaking and influential.
