Annie’s has just made family dinners cheesier and more exciting with the launch of their new ‘Now Cheesier’ Mac & Cheese recipe! Known for their delicious, real cheese goodness, Annie’s has added even more ooey gooey cheese to their popular Shells & White Cheddar and Shells & Real Aged Cheddar varieties. This new recipe brings an extra layer of creamy, cheesy delight that will have the whole family smiling from ear to ear.
Available nationwide this month, the Now Cheesier recipe stays true to Annie’s commitment to using quality, parent-approved ingredients. Fans of Annie’s classic mac & cheese will love the added richness, making mealtime even more fun and flavorful.
To celebrate the launch, Annie’s is inviting families to show off their cheesiest smiles with a custom TikTok filter called ‘Say (Extra) Cheese.’ By using this fun effect and tagging #Annies and #SayExtraCheese, participants can unlock a free box of Annie’s new Now Cheesier Mac & Cheese. It’s the perfect way to turn mealtime into a cheesy celebration and capture lasting memories with loved ones.
This cheesy upgrade is part of Annie’s larger ‘Promise for Better’ campaign, which focuses on using real ingredients to create better meals and happier moments. “At Annie’s, we want to create joyful experiences for families around the dinner table,” said Giulia Quattrone, senior brand manager for Annie’s. “With our Now Cheesier recipe, we’re taking things up a notch and can’t wait for everyone to taste the difference. Plus, we’re excited to see how families have fun with our TikTok effect while sharing their cheesiest moments.”
Look for the specially marked boxes of Annie’s Shells & White Cheddar and Shells & Real Aged Cheddar to try the new Now Cheesier recipe for yourself. Don’t forget to join the fun on TikTok and unlock your free box by sharing your cheesiest smiles!