FCB Kinnect has appointed Upasana Naithani as Senior Vice President (West). This appointment is part of the agency’s strategy to strengthen its presence in the western market, where some of its largest clients and key business interests are based.
Before joining FCB Kinnect, Upasana was Vice President and Client Services Director (CSD) at Wunderman Thompson. In her new role as SVP (West), she will leverage her extensive experience to grow the agency’s client base in Mumbai, explore new opportunities in other markets, and lead key strategic initiatives. She will also focus on collaborating with the agency’s new creative leadership to further establish FCB Kinnect as an integrated, creatively driven agency.
Throughout her career, Upasana has worked with prominent brands such as Spotify, Flipkart, Hershey’s, Kotak Mahindra, ICICI Bank, Colgate Palmolive, Ultratech Cement, Truecaller, iQOO, Paytm, and Unilever, among others. Her work has earned recognition, including EFFIES and Abby awards for notable campaigns like Ultratech’s ‘Baat Ghar Ki’ and Sunsilk’s ‘Thick and Long’.
With over 15 years of experience, she has also held roles at Dentsu Webchutney, Reliance Retail, Infectious Advertising, and VML.
Rohan Mehta, CEO of FCB Kinnect and FCB/SIX India, expressed confidence in Upasana’s ability to strengthen relationships with clients, providing them with innovative and creative solutions.
Upasana herself shared that she is excited to join FCB Kinnect, praising the agency’s refreshing approach to balancing traditional and modern practices, as well as its commitment to learning and adapting in a constantly changing industry.
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