We’re excited to share that We Are Phoenix, a leading experiential marketing and event agency, has officially joined the Assembled Group.
Founded in 2015 by Amber Coupe and her partner Ben Coupe, We Are Phoenix has quickly become a powerhouse in the experiential marketing world. The agency is known for delivering exceptional brand experiences, activations, outdoor events, and conferences. They take care of every detail to make these events come to life, ensuring every experience is unforgettable for clients and their audiences.
Assembled Group’s Executive Chair, Craig Hart, shared, “We are thrilled to add We Are Phoenix to our team. Their expertise in creating large-scale activations and experiences is a perfect complement to the services we already provide. Their dynamic approach adds another layer to our marketing capabilities.”
With a vision to become the national leader in premium events and brand experiences, We Are Phoenix has already worked with top brands like Ford, Afterpay, Michelin, and Australia Post. Their work has been widely recognized, winning multiple awards including National Corporate Management Company of the Year at the Australian Event Awards 2023 and Event Agency of the Year at the Media Event Awards.
Amber and Ben are excited about the future, commenting, “Assembled has the expertise and resources to help us reach our full potential. With their strengths in creative, media, strategic communications, and PR, we’re looking forward to collaborating more and delivering even greater results for our clients.”
While Amber and Ben are based on the Gold Coast, their team in Melbourne has now moved to the Assembled office to work closely with the larger group.
This partnership is set to bring even more innovative and impactful solutions to clients, and we’re looking forward to seeing what’s next for We Are Phoenix within the Assembled Group.
