This summer, Weis is introducing a playful new character, the Weis-A-Corn, as part of their exciting campaign titled “The Saviour of Summer.” Created by Emotive, this campaign marks their second project for the iconic Australian ice cream brand since being appointed lead creative agency earlier this year.
The Weis-A-Corn is designed to bring a fun and refreshing twist to the Weis brand, embodying the joy and relief that Weis ice creams provide during the hottest days of summer. Voiced by Australian actor Justin Rosniak, this whimsical character features a horn made of a Weis Bar, ready to deliver cool moments when Australians need them most.
The campaign emphasizes how Weis bars serve as the perfect treat for summer, helping to beat the heat and create memorable moments. As Scott Mingl, Head of Ice Cream ANZ at Unilever, puts it, “Weis is an iconic Australian brand, and it deserves a character that’s just as bold and memorable.” He describes the Weis-A-Corn as “a brilliantly simple yet unexpected idea that breaks the mould of advertising in this category.”
Creative Director Rupert Taylor from Emotive also highlighted the unique challenges of summer, stating, “When the temperature rises and the beaches get crowded, we need some help. Enter the magical Weis-A-Corn, who brings delicious Weis bars to everyone.”
The campaign aims to restore Weis’s status as a classic summer staple in Australia and will be rolled out across various platforms, including TV, digital, social media, and outdoor advertising, starting from November 4th.
With its quirky character and refreshing message, the Weis-A-Corn is set to make this summer even sweeter for Australians everywhere!
Credits
Client: Unilever
Head of Ice Cream ANZ: Scott Mingl
Senior Brand Manager: Juliette Fleming
Assistant Brand Manager: Helen Zhang
Production Consultant: Darren Bailey
Creative: Emotive
CEO: Simon Joyce
CSO & Managing Partner: Michael Hogg
Strategy Director: Gerad Petherbridge
Group Creative Director: Darren Wright
Creative Director: Rupert Taylor
Associate Creative Director: Edward Macaulay
Business Directors: Pia McMorran, Liam Walker
Account Director: Aoife Lehane
Senior Account Managers: Elisa Donato, Ruki Ahad
Head of Production: Hayley-Ritz Pelling
Senior Producer: Jelena Stancevic
Head of Design: Daniel Mortensen
Senior Designer: Chris Cooper
Designer: Eunice Nie
Editor (social): Sam Gadsden
Post Producer (social): Rebecca Love-Williams
Production: MOFA
Director: Yianni Warnock
Executive Producer / Producer: Claire Perkins
Production Manager: Sarah MacKinnon
1st AD: Andrew McInally
DOP: Jerermy Rouse
1st AC: Alby Orellana
Gaffer: Mick O’Brien
Key Grip: Marcus Ballantine
Sound Recordist: Paul Jones
Art Director: Laura Elkington
Standby Props: Cat Phillips
Wardrobe: Bea Berry
Hair & Make Up: Emma-Louise Downie
Post Production: ALT VFX & The Editors
ALT VFX & The Editors
VP/VFX Supervisor: Col Renshaw
VP/VFX Producer: Celeste Fairlie
VAD/CG Supervisor: Jordan McInnes
Unreal Artist: John Wang
Lead Animator: Chris Rentoul
Head of 3D: Nick Angus
3D Lighting: David Chen
Head of 2D: Matt Chance
Offline editor: Mark Burnett
Producer: Isabella Key
Online Editor: Josh Kell
Colourist: Fergus Rotherham
Cast: Mullinars Casting Consultants
Casting Director: Allison Meadows
Agents: Aran Michael Management & CMT Management
Hero Talent: James Storer
Weis-a-corn Talent: Justin Rosniak
Talent Pay: Donna Frost
Sound: Electric Sheep Music
Executive Producer: Kate Stenhouse
Sound Designer: Georgia Collins & Nick Keate
Media: Mindshare
