Whataburger and McGarrah Jessee Unveil a ‘Beautiful Mess-terpiece’

Whataburger Celebrates the Return of the Buffalo Ranch Chicken Strip Sandwich with “A Beautiful Mess-terpiece” Campaign

Whataburger fans rejoice as the Buffalo Ranch Chicken Strip Sandwich makes a delicious comeback! Featuring three crispy chicken strips coated in Whataburger’s signature Buffalo Sauce and Buttermilk Ranch, topped with Monterey Jack Cheese, all nestled in a toasted bun, this limited-time offering is sure to tantalize taste buds.

In collaboration with their agency of record, McGarrah Jessee, Whataburger unveils “A Beautiful Mess-terpiece” campaign, a whimsical ode to the beloved sandwich. This creative endeavor celebrates the unique flavors of the Buffalo Ranch Chicken Strip Sandwich through a surreal musical symphony, where each ingredient plays its own delightful tune.

Directed by Guy de la Palme and produced by Imposter, the campaign’s centerpiece is a 30-second TV spot capturing the essence of Whataburger’s culinary artistry. Broadcasting across television, radio, digital, and social media platforms, the campaign aims to engage and entertain Whataburger enthusiasts nationwide.

“Our Buffalo Ranch Chicken Strip Sandwich has a cult following, and rightly so,” remarks Scott Hudler, Chief Marketing Officer at Whataburger. “With ‘A Beautiful Mess-terpiece,’ we pay homage to its irresistible flavors and the joy it brings to our customers. It’s more than just a sandwich; it’s a celebration of our commitment to quality and creativity.”

In addition to the advertising blitz, Whataburger introduces a limited edition Buffalo Ranch Chicken Strip Sandwich Pillow, available exclusively through their online store. Designed to capture the spirit of the sandwich, this quirky pillow is a must-have for fans looking to add a dash of Whataburger flair to their homes.

Donna Tuttle, Vice President of Marketing and Communication at Whataburger, reflects on the campaign’s success: “McGarrah Jessee has once again demonstrated their prowess in crafting campaigns that resonate deeply with our audience. ‘A Beautiful Mess-terpiece’ captures the essence of Whataburger—bold, playful, and always delicious.”

The campaign not only celebrates the return of a fan favorite but also underscores Whataburger’s ongoing commitment to innovation and customer delight. As Cam Miller, Creative Director at McGarrah Jessee, explains, “Creating campaigns that match the uniqueness of Whataburger’s products is both a challenge and a privilege. ‘A Beautiful Mess-terpiece’ embodies our dedication to delivering memorable experiences that elevate the Whataburger brand.”

With its blend of creativity and culinary excellence, “A Beautiful Mess-terpiece” reinforces Whataburger’s position as a pioneer in the fast-casual dining landscape. As customers savor every bite of the Buffalo Ranch Chicken Strip Sandwich, they also revel in the joy of experiencing food as art.

Stay tuned as Whataburger continues to innovate and delight with more exciting culinary creations and campaigns in the months ahead. Join us in celebrating good food, great taste, and the art of being deliciously unique with Whataburger!

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