It’s showtime in Las Vegas, as LIA judging officially gets underway, bringing some of the industry’s sharpest creative minds together to decide which ideas deserve to rise. Every entry is scrutinized, together from the very first round on-site, with no pre-judging and no quotas determining what makes the cut. First up: Ambient & Activation, Billboard, Print and Poster; Music & Sound; and Creative Strategy.
The debates have begun, the standards are high, and somewhere among thousands of entries are the ideas destined to become this year’s LIA Statue Winners. Which ones will rise? Stay tuned as the first verdicts begin to emerge.
As the first juries took their seats, Barbara Levy, President & Founder of LIA, reflected, “Great work deserves more than a quick glance. At LIA, it gets the time, attention and different perspectives of a truly global jury. When those voices come together in one room, the conversations are richer and the work that rises has really earned its place.”
