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72andSunny chosen as Big W’s new creative agency partner

Big W has appointed 72andSunny as its new creative agency partner. The agency will be responsible for shaping Big W’s brand strategy, overseeing creative campaigns, and helping build the brand’s presence across various platforms, including earned media, social media, and brand experiences.

Vanessa Rowed, Big W’s Marketing Director, emphasized that 72andSunny’s optimism and customer insights, combined with their creative approach across all media channels, made them the ideal partner. “We look forward to collaborating closely with 72andSunny to strengthen Big W’s position as the go-to brand for everyday family needs,” she added.

Ross Berthinussen, President of 72andSunny ANZ, expressed excitement about working with Big W, saying, “We loved the ambition of the Big W team and the chance to transform this beloved brand into a modern, next-generation leader in retail.” He also shared their enthusiasm to bring optimism into action, focusing on enhancing Big W’s brand across in-store experiences, e-commerce, advertising, and culture.

Wesley Hawes, Chief Creative Officer at 72andSunny, echoed these sentiments, adding, “It’s a privilege to partner with such an iconic Australian brand, and we’re thrilled to be working with a team that shares our values and drive. Creativity starts in relationships, and we can’t wait to unlock the full potential of Big W.”

This exciting new partnership will help Big W continue to evolve and resonate with its audience, reinforcing its place as a trusted family retailer in Australia.

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