Unlock the boundless potential of your child’s future with Québec Government’s empowering initiative: “If you read, so will your kids.” Delve into a captivating campaign by LG2 that highlights the transformative power of early reading and the pivotal role parents play in shaping their children’s literary journey. Explore how fostering a love for reading from a young age not only enriches minds but also nurtures lifelong learning. Join us in championing the importance of literacy and become the inspiration your child needs to embark on a lifelong adventure through the magic of books. Dive into our immersive campaign and discover how every page turned is a step towards a brighter tomorrow.
Credits
Client: Government of Quebec
Chief Creative Officer: Luc Du Sault
Vice-President, Creative: Nicolas Boisvert
Creative Direction: Éric Chavagnac
Copywriting: Éric Chavagnac
Art Direction: Olivier Caron, Jean-Simon Charland
Strategy: François Giroux
Strategy Director: Christine Larouche
Client Services: Alexandra Laverdière, Maude Richard, Laurence-Olivier Paquet
Production Direction (Print or Digital): Julie Pichette, Mélissa Brisson
Infographics: Olivia Lapierre-Fortin et Marie-Ève Roussy
Agency Production: Emmanuelle Bérubé
Media: Touché! – Simon Wauthier, Sotheary Chan, Louis Chevallier
Photography: Bruhmuller Studio – Benoît Bruhmuller, Andréanne Lapointe-Aubert
Direction: Ivan Grbovic
DOP: Sara Mishara
Production House / Production: Les Enfants – Visant Le-Guennec
Post-production: Arthur Tarnowski/Dominic Rioual
Sound Studio / Engineering: Lamajeure