Step into the Captivating World of ‘Undefeated’: A Fusion of Music, Gaming, and Innovation
Embark on an immersive journey through a universe where music, gaming, and innovation collide. Digitas Singapore, in an exciting collaboration with Heckler Singapore, proudly presents the mesmerizing music video, ‘Undefeated.’ This captivating creation, a synergy of the globally acclaimed video game VALORANT and the dynamic girl group XG promises to enthrall fans with its groundbreaking blend of visual storytelling and musical prowess.
Set against the backdrop of the highly anticipated VALORANT Champions Tour Pacific, ‘Undefeated’ serves as a prelude to an electrifying esports spectacle. This tour, a pinnacle in the esports calendar, showcases top-tier competitive gaming and brings together teams from across the Asia Pacific region, exemplifying the strategic depth and vibrant community spirit that define VALORANT.
In this visually stunning music video, viewers are transported to a culturally rich landscape, where individuals are urged to defy destiny and carve their paths. Drawing inspiration from the region’s fascination with fortune-telling, the narrative follows a courageous protagonist who, despite facing a grim fate foretold by a fortune teller, chooses to challenge the natural order with the unwavering support of teammates. This tale of resilience and determination mirrors the ethos of the VALORANT Champions Tour Pacific, making ‘Undefeated’ a compelling promotional vehicle for the upcoming esports extravaganza in South Korea.
Led by Digitas Singapore, in collaboration with Riot Games, the visionary developers of VALORANT, and the powerhouse girl group XG, ‘Undefeated’ pushes the boundaries of creativity and innovation. With direction by Heckler Singapore, the teams have meticulously crafted a visual spectacle comprising over 80 shots, each featuring intricately designed cityscapes seamlessly integrated with hand-drawn cell animation.
Dee Reyes, Creative Director at Digitas Singapore, shares insights into the creative process: “In crafting the storyline for this year’s VCT Pacific music video, we aimed to resonate with VALORANT players, gamers, and fans of VCT Pacific and XG. Working closely with Heckler, we brought our vision to life, ensuring every detail reflected our commitment to excellence.”
Cody Amos, Creative Director at Heckler, adds, “Finding the perfect aesthetic was crucial for ‘Undefeated’—a world that is visually captivating yet subtly familiar, evoking a sense of alternate reality. Collaborating with Digitas Singapore, we honed the narrative to capture themes of friendship, resilience, and triumph, delivering a truly immersive experience.”
Prepare to be spellbound as ‘Undefeated’ transports you into a realm where music and gaming intertwine, inspiring courage, camaraderie, and the belief that no fate is insurmountable. Join us on this epic adventure, where every beat resonates with the spirit of victory.
Credits
Digitas Singapore
Creative Director: Dee Reyes
Associate Creative Director: Imran Chaudhry
Senior Art Director: Benjamin Tan
Art Director: Qianhui Tan
Copywriter: Nicole Fang
Senior Producer: Kit Yee Chow
Senior Account Director: Zav Husref
Senior Account Executive: Charlene Tay
Heckler Singapore
Director: Cody Amos
Executive Producer: Charu Menon
Senior VFX Producer: Xinhui Zheng
CG Lead: Sam Schwier
Compositing Lead: Davor Zec
3D Artists: Kepa Casado, Toby Lewin, Yong Soon Ong, Nizam Mohammed & Shazni Muhammad
2D Character Animation: Drasik Studio
Edit/Motion Design/IO: Zackery Wang, Craig Woo
Storyboard Artists: Abdul Wahid, Danielle Melianti
‘UNDEFEATED’ sung by XG (JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, COCONA)