Havas Media Network has announced the appointment of Rebecca Tos as Managing Partner for Consumer Science & Analytics (CSA) in the ANZ region. This role marks a significant expansion for CSA, which is now launching its services in Australia and New Zealand.
Rebecca Tos, who previously led Havas Media Market, will continue as a key member of the Havas Media Leadership team. She will oversee CSA’s introduction in the ANZ market, building on Havas’ 2018 acquisition of Catchi in the region.
With 25 years of experience in leadership, marketing, tech, and digital roles, Tos is well-recognized in the industry. She has received accolades such as B&T’s Women in Media Awards ‘Woman of the Year’ and the 2016 Marketing Category winner.
Virginia Hyland, CEO of Havas Media Network, highlighted Tos’s role in supporting Havas Village agencies and clients to unlock insights and improve consumer experiences. Rebecca Tos expressed her excitement about the opportunity, emphasizing the rewarding nature of working with data and technology to solve complex problems and drive growth.
This appointment reflects Havas Media Network’s commitment to enhancing its global capabilities and delivering integrated solutions in consultation, technology, and data science.
