“SQREEM Technologies Acquires TotallyAwesome: Pioneering Ethical Youth Marketing with AI Integration”
Singapore-based SQREEM Technologies, a global leader in pure artificial intelligence and digital behavior aggregation, announces its acquisition of TotallyAwesome, a contextual digital advertising platform specializing in youth marketing across the Asia-Pacific region.
This strategic move integrates TotallyAwesome’s extensive user reach of over 900 million with SQREEM’s AI technology, enhancing precision-targeted web environments for young users and families. By combining resources, SQREEM and TotallyAwesome form the largest behavior audience repository, reaching over 2.4 billion consumers across 80 countries.
The acquisition fortifies SQREEM’s position in ethical youth marketing amid increasing global scrutiny on AI targeting. With SQREEM’s AI-driven behavioral database and TotallyAwesome’s understanding of youth audiences, brands gain unparalleled access to millions of consumers in a safe and compliant manner.
SQREEM’s remarkable 400% growth over three years, fueled by previous acquisitions, positions it as ASEAN’s first profitable AI unicorn. CEO Ian Chapman-Banks asserts SQREEM’s commitment to ethical engagement while offering comprehensive solutions for advertising agencies and brands.
The unified tech stack of SQREEM and TotallyAwesome streamlines operations, offering agencies cost savings and improved margins. TotallyAwesome’s team, spanning key markets, merges with SQREEM to enhance efficiency and competitiveness.
Raja Kanniappan, CEO of TotallyAwesome, emphasizes the union’s strength in cookie-free audience segmentation and compliance, bolstering both companies across sectors.
With GDPR-K and COPPA compliance, TotallyAwesome brings invaluable multi-channel solutions and content creation capabilities to the partnership, ensuring ethical, effective engagement with young audiences.
This acquisition underscores SQREEM’s dedication to responsible AI usage, positioning it as a global leader in ethical youth marketing.