R/GA, a global leader in integrated marketing, design, and consulting, has recently appointed Krishnan Menon as their new Managing Director for Southeast Asia. In his new role, Krishnan will spearhead R/GA’s operations across the Southeast Asian region, overseeing key offices in Singapore and Indonesia.
With a strategic focus on merging various disciplines such as brand strategy, user experience design, communications, data analytics, and technology, Krishnan aims to deliver innovative solutions to clients, fostering growth and transformation in their respective industries.
Reporting directly to Michael Titshall, CEO of APAC at R/GA, Krishnan will work closely with the regional leadership team, collaborating on strategic initiatives in areas like creative direction, technological advancements, and market positioning.
Bringing over 26 years of extensive client-facing experience to the table, Krishnan has a remarkable track record of driving brand success and customer engagement for leading global companies. His portfolio includes renowned brands like Unilever, Coca-Cola, BOSE, Nestle, AIA, HSBC, and The Singapore Government, where he has consistently championed the integration of data-driven insights with human-centric experiences.
Before joining R/GA, Krishnan served as the President of Experience for APAC at Ogilvy & Mather, where he played a pivotal role in shaping immersive brand experiences for clients across the region. His previous roles include Chief Client Officer for Merkle and Dentsu CXM APAC, as well as Chief Client and Growth Officer for Wunderman Thompson APAC.
Krishnan’s academic contributions also extend to his role as a Distinguished Fellow at the Nanyang Center for Marketing and Technology, affiliated with the Nanyang Business School in NTU.
Expressing his enthusiasm about Krishnan’s appointment, Michael Titshall remarked, “Krishnan’s strategic acumen and his ability to blend creativity with technology make him an invaluable asset for R/GA’s expansion in Southeast Asia. We are excited to leverage his expertise to drive innovation and deliver transformative results for our clients.”
In response, Krishnan Menon shared his excitement about joining R/GA, emphasizing the agency’s commitment to diversity and its holistic approach to brand building. He expressed his admiration for the team’s cross-cultural synergy and their dedication to crafting meaningful experiences that resonate with consumers on a human level.
As R/GA continues to evolve in the dynamic landscape of marketing and technology, Krishnan’s leadership promises to usher in a new era of creativity and growth, solidifying the agency’s position as a pioneer in the industry.