Mother, a leading independent creative agency, has welcomed Pamela Chen as the new Managing Director and Partner at their Shanghai office. In this pivotal role, Pamela will collaborate closely with Executive Creative Directors and partners Winson Woo and Wanshi Lu to steer the agency’s strategic direction and drive growth in the dynamic Chinese market.
Bringing a wealth of experience from her previous role as Director of Business Development at AKQA in San Francisco, Pamela is known for her adept leadership and track record of fostering strategic partnerships with industry giants like Apple, Google, Meta, Peet’s, World Food Programme, and Uber.
With a career spanning various leadership roles within the WPP network, Pamela’s expertise extends across digital marketing, media strategy, and brand communications. Her journey comes full circle as she returns to Shanghai, where her cross-border experience between Silicon Valley and China’s innovation hubs has uniquely positioned her to navigate the region’s ever-evolving landscape.
Having earned recognition for her outstanding social contributions during her MBA studies at Tsinghua University, Pamela’s passion for driving excellence in brand strategy aligns seamlessly with Mother’s creative ethos. Reflecting on her appointment, Pamela expressed optimism about the opportunity to leverage Mother’s creative leadership to guide brands toward success in China’s dynamic market.
Michael Wall, Global CEO of Mother, expressed confidence in Pamela’s addition to the team, highlighting her wisdom, expertise, and positive impact on Mother Shanghai’s future. With Pamela’s leadership alongside Winson and Wanshi, Mother Shanghai is poised to reach new heights of creativity and innovation, ushering in a new era of success for the agency and its clients.