TOKYO, JAPAN — R/GA, the innovative creative agency, has elevated Anthony Baker to Managing Director for its Japanese operations, marking a significant milestone in the company’s expansion strategy across North Asia.
Anthony’s promotion comes on the heels of a highly successful tenure as General Manager, during which R/GA Japan experienced remarkable growth, achieving double-digit profit increases and expanding its workforce by an impressive 30%. Under his leadership, the agency has forged strong partnerships with local Japanese brands and global giants, such as Nike and Google, positioning itself as a key player in the competitive Japanese market.
With a keen focus on leveraging R/GA’s multidisciplinary expertise in strategy, brand development, design, communications, and technology, Anthony is poised to drive further innovation and growth for the agency and its clients. Notable recent collaborations include a groundbreaking Black Friday activation with PONOS, which not only garnered international acclaim at D&AD but also led to an extended partnership spanning multiple countries.
In his new role, Anthony will continue to harness R/GA’s global network and cutting-edge AI, cloud computing, and data analytics tools to deliver tailored solutions that resonate with Japanese consumers while maintaining a global outlook. His deep understanding of both Japanese culture and international business dynamics uniquely positions R/GA to navigate the complexities of the Japanese market and drive sustainable business growth for its clients.
Commenting on his appointment, Anthony expressed gratitude for the trust placed in him by R/GA and his team’s unwavering support. He emphasized the agency’s commitment to excellence and innovation, highlighting R/GA’s ability to bring together diverse talent and capabilities to deliver impactful results for clients.
Michael Titshall, CEO of R/GA APAC, commended Anthony’s exceptional leadership and track record of success, noting the agency’s continued momentum under his guidance. With over 25 years of experience in digital innovation and a proven track record of driving growth across global markets, Anthony is well-positioned to lead R/GA Japan into its next phase of expansion in North Asia.