Caroline Parkes, currently serving as Chief Strategy Officer at Rapp UK and Chair of The Direct Marketing Awards Committee, is set to lead Wonderhood Studios’ new initiative in customer experience and relationship management. Joining forces with Jessica Lovell, Aidan McClure, and Alex Best in September, Caroline will spearhead the creative agency’s expansion into CX strategy, complementing its existing strengths in advertising, data insight, social content, and premium television.
With a career marked by award-winning strategic leadership across retail, telecoms, financial services, and FMCG sectors, Caroline brings extensive expertise in delivering effective and innovative customer experiences. Her appointment underscores Wonderhood’s commitment to enhancing brand storytelling in an evolving digital landscape.
David Abraham, Group CEO at Wonderhood Studios, expressed confidence in Caroline’s ability to integrate customer experience seamlessly into the agency’s narrative-driven approach. “Caroline is a visionary leader who shares our values and brings significant expertise to elevate Wonderhood’s capabilities,” he noted.
Caroline Parkes commented on her new role, emphasizing the critical role of creativity in enhancing customer interactions. “In today’s competitive market, brands must deliver unique customer experiences that resonate,” she explained. “I’m excited to join Wonderhood Studios, where creativity and storytelling are at the forefront of driving meaningful customer engagements.”
Gabby Ludzker, CEO of RAPP UK, praised Caroline’s contributions during her tenure and expressed excitement about her next chapter at Wonderhood Studios.
Caroline Parkes’s appointment marks a pivotal moment for Wonderhood Studios as it expands its strategic offerings to redefine customer engagement through compelling storytelling and innovative CX strategies.