The London International Awards (LIA) has announced its esteemed panel for the 2024 Creativity in B2B jury, with Joji Jacob, Regional Chief Creative Officer SEA & North Asia at Havas, serving as Jury President. This jury is tasked with recognizing outstanding creativity in B2B advertising, celebrating campaigns that effectively connect with business audiences worldwide.
Jacob commented on the unique challenges of B2B communication, emphasizing the need for creativity to engage and resonate with decision-makers in corporate environments. He highlighted LIA’s role in showcasing the best global work and providing a platform for in-depth consideration of creative excellence.
Since its inception in 2023, LIA’s Creativity in B2B category has celebrated innovative campaigns that redefine traditional perceptions of business-to-business advertising. The competition aims to elevate B2B marketing by honoring campaigns that go beyond product features to create emotional connections with their audience.
The 2024 jury includes influential creative leaders from around the world, bringing diverse perspectives and expertise to evaluate entries that push the boundaries of B2B creativity.
LIA 2024 Creativity In B2B Jury:
- Joji Jacob, Regional Chief Creative Officer SEA & North Asia, Havas – Jury President
- Amy Carvajal, Chief Creative Officer, New York
- Tara Ford, Chief Creative Officer, The Monkeys, Sydney
- Nils Viktor Jacobsson, Creative Director, Uber, Amsterdam
- Merlee Jayme, Chairmom / Founder, The Misfits Camp, Makati City
- Waithera Kabiru, Digital Hub Lead (Africa), Diageo, Nairobi
- Sabaa Quao, Chief Creative Officer, Cossette, Toronto
- Eka Ruola, Chief Creative Officer, Nitro Group, Helsinki
- Jo Shoesmith, Global Chief Creative Officer, Amazon
- Gary Steele, Chief Creative Officer, DDB Group Aotearoa, Auckland
- Dr. Stephan Vogel, Chief Creative Officer EMEA, Ogilvy Germany, Frankfurt
Barbara Levy, President of LIA, expressed enthusiasm for the continued evolution of B2B advertising, noting the impressive growth and creativity seen in the submissions since the category’s introduction.
Stay tuned as the LIA 2024 Creativity in B2B jury prepares to recognize excellence in advertising that transforms how businesses communicate and connect globally.